Justin is an NFT and metaverse expert, who can speak on all things related to both topics, as well as the future of commerce, and how decentralised technology will change the way we live. Justin previously spearheaded the Travel Experiences Division of Collinson, where he managed a group of global loyalty rewards platforms including LoungeKey, Mastercard Airport Experiences, and Priority Pass — the latter of which he scaled twenty-fold from $50m to $1bn per annum revenue during his tenure as Managing Director.

Boson Protocol is solving one of the fundamental problems of Web3: how to mediate commerce transactions when selling real-world assets using smart contracts – but without a centralized intermediary. Boson’s Exchange mechanism allows for the trust-minimized execution of real-world commerce transactions by locking funds in the smart contract, and leveraging game-theoretic mechanisms and independent dispute resolvers to handle disputes.

Boson tokenizes digital to physical redemptions, allowing sellers to issue redeemable NFTs, that buyers can hold in their wallets, trade or redeem for the real-world asset.

Boson was a core partner of Metaverse Fashion Week in Decentraland, the world’s first Metaverse owned by its users, which ran from March 24th to March 27th, 2022. Boson facilitated the sale of physical products as NFTs in Decentraland through Boson Portal, a one-of-a-kind metaverse marketplace, partnering with Tommy Hilfiger, Cider, IKKS, Deadfellaz, 8SIAN, and more to enable this unique digi-physical form of commerce. Boson Portal, which is located in Decentraland, is the fruits of a $704,000 virtual land purchase deal, one of the largest private land deals in dollar terms carried out so far in Decentraland

Boson made history by acquiring ‘The Glass Suit’, a digi-physical item personally designed by Domenico Dolce and Stefano Gabbana for $1million USD. As the most expensive suit D&G has ever sold, the purchase of the one-of-a-kind digital and physical item reflects Boson’s commitment to making metaverse commerce and digital-to-physical purchase redemption powered by NFTs a reality.