Filecoin Network Base Videography Guidelines

For any questions, contact [email protected]

Stage Videography

Equipment

• Video:
• < 500 audience members (2 cam set up)
• Camera A: One long lens camera for close-ups
• Camera B: One wider lens camera for establishing and wide shots
• Slide video capture: A video file of the whole day’s slide presentations
• > 500 Audience members (3 cam set up)
• Camera A: One long lens camera for close-ups
• Camera B: One wider lens camera for establishing and wide shots
• Camera C: Handheld Steadicam camera for dynamic shots
• Audio
• < 500 audience members
• Lavalier microphone for the speakers.
• Handheld microphones for backup, impromptu interviews, and audience questions.
• > 500 Audience members
• Lavalier microphone for the speakers.
• Handheld microphones for backup, impromptu interviews, and audience questions.
• Multiple ambient microphones to capture audience audio.

Shooting Instructions

Single speaker format

Camera A: Tight pan-tilt-zoom shot of speaker.

Camera B: Wide pan-tilt-zoom shot of the whole stage, speaker, and slides.

Camera C: Ground-level Steadicam shot for dynamic shots. Low angle shots of the stage, and shots of the audience reacting to the event (clapping, laughing, questions, etc.)

Slide Capture: We will need to capture a synchronized video of the speaker slides.

Panel format

Camera A: Tight pan-tilt-zoom shot of speakers. This shot should be framed to look good horizontally at 16:9 and vertically cropped to 9:16.

Camera B: Dynamic. Wide pan-tilt-zoom shot of the whole stage. Once the conversation is underway, zoom into the speakers and bounce between cam A and B as needed.

Camera C: Ground-level Steadicam shot for dynamic shots. Low angle shots of the stage, and shots of the audience reacting to the event (clapping, laughing, questions,  etc.)

Camera Specifics

Camera A (Close-up)

1. Intro: Start on a medium shot of the speaker as they're introduced. Follow the speaker from the side of the stage to the podium, if applicable.
2. Main Talk: Maintain a medium close-up of the speaker during the talk. Adjust framing for any movements.
3. Reactions: Capture reactions of the speaker to audience interaction or their own statements.

Camera B (Wide)

1. Intro: Begin with a wide shot of the stage as the speaker is introduced.
2. Main Talk: Maintain a wide shot that includes the speaker, podium, and full view of the slides. Use this shot when the speaker refers to the slides.

Camera C (Dynamic)

1. Intro: As the speaker is introduced, get a low angle shot of them entering the stage. This could involve following them from backstage or capturing their approach from the side.
2. Main Talk: Move around the stage (being mindful not to obstruct the audience view) to get unique angles of the speaker. Use creative shots, such as shooting from behind the speaker showing the audience, behind the audience towards the speaker, or low angle shots of the speaker and stage.
3. Audience Reactions/Interaction: Throughout the talk, turn the camera to the audience to capture their reactions. Look for moments of strong emotional response - laughter, surprise, deep concentration, etc. Also use this camera to capture audience members during Q&A sessions. These shots can be interspersed in the final product to highlight audience engagement.
4. Slide Deck Projection: Occasionally capture the speaker and slide deck projection from the audience's point of view to provide a more immersive experience for viewers.

Production

Slide Presentation

For the majority of most talks, the speaker will be referencing a slide deck. When the speaker is making specific reference to the slides, or when the information in the slides is important, we should cut to a picture-in-picture shot with an FF backdrop, the slides in 16:9 to the left and a 9:16 vertical crop of CAM A to the right.

Example:

Deliverables

• Live-edited version of each day’s talks. This can be one long file. Due end of each day.
• A clearly labeled and synchronized export of each camera’s video throughout each event.
• A clearly labeled and synchronized export of all the audio files from each microphone (the audience feed can be mixed down to stereo if using multiple mics)

B-roll & Sizzle Reels

Vibe

• The buzz and excitement around Web3 and the Filecoin ecosystem
• The sense of community and collaboration among attendees
• The feeling of being at the forefront of cutting-edge technology and innovation

Focus

• Key Speakers.
• Attendee engagement!
• The Main Stage
• The venue (external and internal)
• Branding and design

Photo/Video Shot List

• External photography: Establishing shots of the event venues
• Special Guests/VIPs: Make sure to get shots of VIPs in attendance. Get shots of them mingling and chatting with people, and on stage giving their talks.
• Slow Motion: Use high frame rates to get slow motion shots of eye-catching dynamic motion at the event. Performers/musicians/djs, people dancing, the audience clapping or cheering, people walking, talking, etc.
• The Greeting: People arriving at the venue. People getting their badges and swag, Guests coming through the door, guests getting seated and ready for mainstage sessions to begin.
• Crowd shots: Wide shots of the space that capture the size of the crowds.
• Positive interactions: Shots of attendees socializing and chatting with each other. Smiling faces, greetings, handshakes/hugs, expressive gestures, people deep in conversation, etc. Close up framing of a single or small group of people engaging with each other or something specific. These are essential for capturing the emotions of attendees “This is the best day of my life”/”this event is worth the price of admission and/or traveling to this event”
• Posters, banners, designs: Get shots of all the Filecoin branded signage, like banners, posters, the stage, logos, napkins, corgis, etc. Anything Filecoin branded. Capture any small details that make this event unique. Get close-ups of table settings, centerpieces, decorations or favors. Get some great shots of branded materials that will help to promote the sponsors of the event. Capture what the sponsor booth experience is like.
• The before and after shots: Document how the room is set up before the event starts and then take another shot once everything is in full swing!
• The food and drinks: Get shots of all the food and people gathering and enjoying it.
• The stage sessions: These are some of the most valuable moments from VIP Main stage (or other stage speakers) Get shots of the guests’ reactions as well as close-ups of the speaker or whoever is on stage. Focus on the VIPs.
• The activities: If there are any games, dancing or other entertainment at the event, make sure to document these moments! Any booth related activities, dancing, or music. Shots of people actively engaging with something in the environment.
• Speakers on stage: Capture dynamic shots of speakers during their presentations, including close-ups, wide shots, and audience reactions. Focus on key moments and emotional responses.
• Sponsor activations and lounges: Document the sponsor booths and lounges, capturing interactions between attendees and sponsors. Highlight branded materials, activities, and any unique setups or experiences provided by the sponsors.